Social Media Help

Master your content scheduling, team workflows, and multi-platform posting.

Overview Views Creating Posts Hashtags Organization Workflow Advanced

Quick Start

1

Create Your First Post

Navigate to Social and click "New Post." Upload images/videos, write your caption, and select platforms.

2

Organize with Pillars

Set up content pillars (Book Promo, Author Life, etc.) to categorize posts and track your content mix.

3

Set Up Hashtag Groups

Create reusable hashtag collections (e.g., "Romance Bookstagram") to quickly add to posts.

4

Schedule & Approve

Set a scheduled date/time. Posts go through an approval workflow before scheduling.

What's in the Social Module

The Social module helps you plan, organize, and collaborate on your social media content. Here's what you can do:

View & Manage Posts

  • List View - See all posts in a table with filters for status, platform, novel, pillar, and campaign
  • Calendar View - Visual monthly calendar with color-coded posts by status
  • Feed Preview - Instagram-style grid to see how your posts will look together
  • Approval Queue - Review and approve posts from team members

Create & Organize

  • Post Creation - Upload media, write captions, select platforms, schedule posts
  • Hashtag Groups - Save and reuse hashtag collections
  • Content Pillars - Categorize content by theme (Book Promo, Author Life, etc.)
  • Campaigns - Group posts for launches, sales, or events

Advanced Features

  • Bulk Create - Generate posts for multiple books from a template
  • Caption Templates - Create reusable captions with variables
  • Evergreen Content - Mark posts for periodic resharing
  • Post-Mortem - Review posted content and performance

Post Status Reference

Posts move through these statuses as they're created, reviewed, and published:

Status Meaning What Happens Next
Draft Work in progress Edit and submit for approval, or save as scheduled
Pending Approval Submitted, awaiting review Owner/Collaborator approves or requests changes
Approved Ready to schedule Set a scheduled date/time
Scheduled Ready to post Copy content and post, then mark as Posted
Posted Published Track performance, consider for evergreen
Rejected Changes requested Returns to creator as Draft for revision

Platform Character Limits

Keep these limits in mind when writing captions:

Platform Caption Limit Hashtag Notes
Instagram 2,200 characters 30 max (3-5 recommended)
TikTok 2,200 characters Use trending hashtags
63,206 characters Less hashtag-focused
280 characters 2-3 recommended
Pinterest 500 characters Use keywords in description
LinkedIn 3,000 characters 3-5 professional hashtags

Glossary

Content Pillar
A theme or category for organizing posts (e.g., Book Promo, Author Life, Community).
Campaign
A group of posts for a specific promotion or event (e.g., Book Launch, Holiday Sale).
Hashtag Group
A saved collection of hashtags that can be quickly added to posts.
Evergreen Content
Posts that remain relevant over time and can be reshared periodically.
Feed Preview
A visual grid showing how your scheduled posts will look together.
Approval Queue
Posts submitted by team members that await review before scheduling.

Note: Story Signal helps you plan and organize posts. To actually publish, copy the caption and download media to post manually or use your preferred scheduling tool (Later, Buffer, Metricool, etc.).

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