Social Media Help

Master your content scheduling, team workflows, and multi-platform posting.

Overview Views Creating Posts Hashtags Organization Workflow Advanced

Bulk Create

Generate multiple posts at once from a template. Perfect for creating release day posts for all books in a series, or scheduling recurring promotions.

Screenshot: Bulk create interface

When to Use Bulk Create

  • Creating release day posts for all books in a series
  • Scheduling "Free Book Friday" for multiple titles
  • Setting up a sale across your backlist
  • Creating recurring promotional content

How to Bulk Create

  1. Go to Social → Bulk Create
  2. Select a caption template (with variables like {{book_title}})
  3. Select which books to create posts for
  4. Set the start date and interval between posts
  5. Choose platforms and pillar
  6. Preview the generated posts
  7. Click Create X Draft Posts

Note: Posts are created as drafts so you can review and customize each one before scheduling.

Caption Templates

Create reusable caption templates with variables that get filled in automatically when creating posts.

Creating a Template

  1. Go to Social → Templates
  2. Click New Template
  3. Name it (e.g., "New Release Announcement")
  4. Write the caption with variables
  5. Save

Available Variables

Variable Description
{{book_title}} Title of the linked novel
{{series_name}} Name of the novel's series
{{author_name}} Your author/pen name
{{link}} Book's purchase link (from novel settings)
{{hashtags}} Selected hashtag groups

Example Template

It's release day! {{book_title}} is now LIVE! The next chapter in the {{series_name}} is here and I can't wait for you to meet these characters. Grab your copy: {{link}} {{hashtags}}
Tip

Use templates with Bulk Create to generate posts for multiple books at once, with each post automatically filled with the correct book info.

Evergreen Content

Evergreen content is timeless posts that can be reshared periodically. Mark your best-performing, timeless content as evergreen to build a library for easy reposting.

What Makes Good Evergreen Content?

  • Sale announcements (if the sale is ongoing)
  • Series reading order posts
  • Writing tips and advice
  • Reader resources and guides
  • Character introductions
  • FAQ posts about your books

Setting Up Evergreen

  1. When creating/editing a post, check Mark as Evergreen
  2. Set a repost interval (30, 60, or 90 days)
  3. Save the post

Managing Evergreen Content

  1. Go to Social → Evergreen
  2. See all evergreen posts with their intervals
  3. Posts "Due for Repost" are highlighted
  4. Click Repost to schedule it again
Tip

Review your top-performing posts monthly and mark the best ones as evergreen. This builds a library of proven content to fill gaps in your schedule.

Post-Mortem

The Post-Mortem view shows your posted content for performance review. Use it to analyze what worked and plan future content.

What You Can Do

  • See all posted content in one view
  • Review what you posted and when
  • Plan future content based on past posts
  • Identify high-performing content for evergreen marking
  • Export post history for records

Performance Analysis

While Story Signal doesn't pull analytics directly (yet), use Post-Mortem alongside your platform insights:

  1. Open Post-Mortem in Story Signal
  2. Open analytics in Instagram/TikTok/etc.
  3. Cross-reference which posts performed best
  4. Note patterns: post type, time, content pillar
  5. Mark top performers as evergreen

Coming Soon: Future updates will add manual performance tracking (likes, comments, reach) directly in Story Signal.

Frequently Asked Questions

Can I post directly to social media from Story Signal?

No. Story Signal coordinates the workflow without connecting to social publishing APIs. On the post detail page, copy each platform caption and the hashtags, or download the handoff package containing those files, a checklist, and ordered media. Schedule it with the social platform or your preferred tool, mark it Scheduled Externally, then save the live URL and mark it Posted.

How do I reuse a post?

Two ways: (1) Duplicate any post from its detail page to create a copy you can edit. (2) Mark as Evergreen with a repost interval, then use the Evergreen view to reschedule when due.

Can I schedule the same post to multiple platforms?

Yes. When creating a post, select multiple platforms. The same caption and media will be used. Consider adjusting hashtags and length for each platform's best practices.

Template variables not filling in?

Make sure you're using the correct format: {{book_title}} with double curly braces. Also ensure the novel is linked to the post for book-related variables to work.

Workflow