Social Media Help

Master your content scheduling, team workflows, and multi-platform posting.

Overview Views Creating Posts Hashtags Organization Workflow Advanced

Creating a Post

Follow these steps to create a new social media post:

Screenshot: Post creation form
  1. Title
    Enter an internal name for this post. This is for your reference only and won't be shown to your audience.
  2. Upload Media
    Add images or videos. For carousels, drag to reorder. Supported formats: JPG, PNG, GIF, MP4.
  3. Write Caption
    Write your post text with a call-to-action. Watch the character counter for platform limits.
  4. Add Hashtags
    Click hashtag groups to add them, or type custom hashtags in the text field.
  5. Select Platforms
    Choose which platforms to post to (Instagram, TikTok, Facebook, etc.).
  6. Set Schedule
    Pick the date, time, and post type (Feed, Story, Reel, Carousel).
  7. Organization (Optional)
    Link to a novel, select a content pillar, or add to a campaign.
  8. Save
    Save as Draft or Submit for Approval (if working with a team).

Media Management

Tips for working with images and videos in your posts:

Uploading Media

  • Drag and drop files or click to browse
  • Upload multiple images for carousel posts
  • Maximum file size: 10MB per image, 100MB per video
  • Supported formats: JPG, PNG, GIF, WebP, MP4, MOV

Reordering Carousel Images

  • Drag images to reorder them in your carousel
  • The first image will be shown as the preview
  • Click the X to remove an image

Recommended Image Sizes

Post Type Dimensions Aspect Ratio
Feed Post (Square) 1080 x 1080 px 1:1
Feed Post (Portrait) 1080 x 1350 px 4:5
Story / Reel 1080 x 1920 px 9:16
Pinterest Pin 1000 x 1500 px 2:3

Caption Writing

Write engaging captions that connect with your audience:

Caption Structure

  1. Hook - Grab attention in the first line (visible before "more")
  2. Body - Share your message, story, or information
  3. Call-to-Action - Tell readers what to do next
  4. Hashtags - Add relevant hashtags at the end

Character Counter

The form shows a character counter that updates as you type. It will warn you when approaching platform limits:

  • Instagram 2,200 characters
  • 280 characters
  • Threads 500 characters
  • Pinterest 500 characters
  • TikTok 4,000 characters
  • YouTube 5,000 characters
Tip

Write your longest caption first (for Instagram/Facebook), then edit down for Twitter. This ensures you don't lose important content.

Platform Selection

Select which platforms you want to post to:

Supported Platforms

  • Instagram Feed, Stories, Reels, Carousels
  • TikTok Videos, photos
  • Posts, Stories, Reels
  • YouTube Videos, Shorts
  • Tweets, threads
  • Pinterest Pins
  • LinkedIn Posts, Carousels
  • Threads Posts

Multi-Platform Posting

You can select multiple platforms for a single post:

  • The same caption and media will be used for all platforms
  • Consider platform-specific adjustments (hashtags for IG, shorter text for X)
  • You can duplicate a post and customize for each platform if needed

Note: Story Signal helps you plan and organize posts. To publish, copy the caption and download media to post manually or use your preferred scheduling tool.

Post Types

Choose the type of post you're creating:

Type Description Platforms
Feed Standard post that appears in your profile grid All platforms
Story 24-hour temporary content Instagram, Facebook
Reel Short-form vertical video Instagram, Facebook, TikTok
Carousel Multiple images/videos in one post Instagram, Facebook, LinkedIn
Video Long-form video content YouTube, Facebook
Short Short-form vertical video YouTube
Pin Image with link to website Pinterest
Views