Social Media Help
Master your content scheduling, team workflows, and multi-platform posting.
Quick Start
Create Your First Post
Navigate to Social and click "New Post." Upload images/videos, write your caption, and select platforms.
Organize with Pillars
Set up content pillars (Book Promo, Author Life, etc.) to categorize posts and track your content mix.
Set Up Hashtag Groups
Create reusable hashtag collections (e.g., "Romance Bookstagram") to quickly add to posts.
Approve & Hand Off
Approve the post, copy or download its publishing package, then schedule it in the selected platforms.
What's in the Social Module
The Social module helps you plan, organize, and collaborate on your social media content. Here's what you can do:
View & Manage Posts
- List View - See all posts with status, due/overdue timing, platform, novel, pillar, and campaign filters
- Calendar View - Visual monthly calendar with color-coded posts by status
- Feed Preview - Instagram-style grid to see how your posts will look together
- Approval Queue - Review and approve posts from team members
Create & Organize
- Post Creation - Upload media, write captions, select platforms, schedule posts
- Hashtag Groups - Save and reuse hashtag collections
- Content Pillars - Categorize content by theme (Book Promo, Author Life, etc.)
- Campaigns - Group posts for launches, sales, or events
Advanced Features
- Bulk Create - Generate posts for multiple books from a template
- Caption Templates - Create reusable captions with variables
- Evergreen Content - Mark posts for periodic resharing
- Post-Mortem - Review posted content and performance
- Publishing Handoff - Copy platform captions and hashtags or download them with ordered media
Post Status Reference
Posts move through these statuses as they're created, reviewed, and published:
| Status | Meaning | What Happens Next |
|---|---|---|
| Draft | Work in progress | Edit and submit for approval |
| Pending Approval | Submitted, awaiting review | The workspace owner approves or requests changes |
| Approved | Ready to schedule | Download the handoff and schedule it in each platform |
| Scheduled Externally | Scheduled in the selected social platforms | After publication, save the live URL and mark as Posted |
| Posted | Published | Track performance, consider for evergreen |
| Rejected | Changes requested | Returns to creator as Draft for revision |
Platform Character Limits
Keep these limits in mind when writing captions:
| Platform | Caption Limit | Hashtag Notes |
|---|---|---|
| 2,200 characters | 30 max (3-5 recommended) | |
| TikTok | 4,000 characters | 3-4 trending + niche hashtags |
| 63,206 characters | Less hashtag-focused | |
| Twitter/X | 280 characters | 2-3 recommended |
| YouTube | 5,000 characters | 3 recommended in description |
| 500 characters | Use keywords in description | |
| 3,000 characters | 3-5 professional hashtags | |
| Threads | 500 characters | Hashtags less common |
Glossary
- Content Pillar
- A theme or category for organizing posts (e.g., Book Promo, Author Life, Community).
- Campaign
- A group of posts for a specific promotion or event (e.g., Book Launch, Holiday Sale).
- Hashtag Group
- A saved collection of hashtags that can be quickly added to posts.
- Evergreen Content
- Posts that remain relevant over time and can be reshared periodically.
- Feed Preview
- A visual grid showing how your scheduled posts will look together.
- Approval Queue
- Posts submitted by team members that await review before scheduling.
Note: Story Signal helps you plan and organize posts. To actually publish, copy the caption and download media to post manually or use your preferred scheduling tool (Later, Buffer, Metricool, etc.).