Social Media Help

Master your content scheduling, team workflows, and multi-platform posting.

Overview Views Creating Posts Hashtags Organization Workflow Advanced

Content Pillars

Content pillars are themes or categories that define your content strategy. They help ensure a balanced mix of content types so you're not only posting promotional content.

Screenshot: Content pillars grid

Why Use Content Pillars?

  • Balanced content - Ensure you're not just selling, but also engaging
  • Strategic planning - Know what type of content to create next
  • Track your mix - See percentage breakdown of content types
  • Easier brainstorming - Categories give you a framework for ideas

Suggested Pillars for Authors

Here's a recommended content mix for fiction authors:

Pillar Target % Content Ideas
Book Promotion 40% Covers, buy links, reviews, teasers, quotes
Author Life 25% Writing process, day-in-life, desk setup, pets
Community 20% Shoutouts, reader interactions, Q&As, polls
Industry 10% Writing tips, publishing news, craft advice
Seasonal 5% Holidays, events, trends, seasonal themes
Tip

These percentages are guidelines, not rules. Adjust based on what works for your audience and your comfort level.

Creating a Content Pillar

  1. Go to Content Pillars
    Navigate to Social → Content Pillars.
  2. Click New Pillar
    Click the "New Pillar" button to open the creation form.
  3. Name Your Pillar
    Give it a clear name like "Book Promotion" or "Author Life".
  4. Choose a Color
    Pick a color to visually distinguish this pillar in calendar and list views.
  5. Add a Description
    Describe what content fits this pillar to help team members categorize correctly.
  6. Save
    Click Save to create your pillar.

Campaigns

Campaigns group related posts together for a specific promotion, launch, or event. They help you track all content for a particular goal.

When to Use Campaigns

  • Book launches - All posts for a new release
  • Sales - Holiday sale or promo period
  • Events - Release party, signing tour, conference
  • Series promotion - Pushing a whole series
  • ARC campaigns - Reviewer outreach and reviews

Creating a Campaign

  1. Go to Social → Campaigns
  2. Click New Campaign
  3. Name it (e.g., "Book 3 Launch", "Holiday Sale 2025")
  4. Set start and end dates
  5. Optionally link to a novel
  6. Save

Using Campaigns

  • When creating or editing posts, select a campaign from the dropdown
  • View campaign progress on the Campaigns page
  • See all posts in a campaign at a glance
  • Filter the post list by campaign

Linking Posts to Novels

Connect your social posts to specific books in your library for better organization:

Benefits of Linking

  • Filter by book - See all posts for a specific novel
  • Track promotion - Know how much you've promoted each book
  • Template variables - Use {{book_title}} and {{series_name}} in templates
  • Quick reference - Access book details from the post

How to Link

When creating or editing a post, select a novel from the Novel dropdown in the Organization section. Posts can be linked to one novel at a time.

Tip

For posts about your whole series, link to the first book or leave unlinked and use the campaign feature instead.

Hashtags