Follow these steps to create a new social media post:
Screenshot: Post creation form
Title
Enter an internal name for this post. This is for your reference only and won't be shown to your audience.
Upload Media
Add images or videos. For carousels, drag to reorder. Supported formats: JPG, PNG, GIF, MP4.
Write Caption
Write your post text with a call-to-action. Watch the character counter for platform limits.
Add Hashtags
Click hashtag groups to add them, or type custom hashtags in the text field.
Select Platforms
Choose which platforms to post to (Instagram, TikTok, Facebook, etc.).
Set Schedule
Pick the date, time, and post type (Feed, Story, Reel, Carousel).
Organization (Optional)
Link to a novel, select a content pillar, or add to a campaign.
Save
Save as Draft or Submit for Approval (if working with a team).
Media Management
Tips for working with images and videos in your posts:
Uploading Media
Drag and drop files or click to browse
Upload multiple images for carousel posts
Maximum file size: 10MB per image, 100MB per video
Supported formats: JPG, PNG, GIF, WebP, MP4, MOV
Reordering Carousel Images
Drag images to reorder them in your carousel
The first image will be shown as the preview
Click the X to remove an image
Recommended Image Sizes
Post Type
Dimensions
Aspect Ratio
Feed Post (Square)
1080 x 1080 px
1:1
Feed Post (Portrait)
1080 x 1350 px
4:5
Story / Reel
1080 x 1920 px
9:16
Pinterest Pin
1000 x 1500 px
2:3
Caption Writing
Write engaging captions that connect with your audience:
Caption Structure
Hook - Grab attention in the first line (visible before "more")
Body - Share your message, story, or information
Call-to-Action - Tell readers what to do next
Hashtags - Add relevant hashtags at the end
Character Counter
The form shows a character counter that updates as you type. It will warn you when approaching platform limits:
Instagram 2,200 characters
Twitter/X 280 characters
Pinterest 500 characters
Tip
Write your longest caption first (for Instagram/Facebook), then edit down for Twitter. This ensures you don't lose important content.
Platform Selection
Select which platforms you want to post to:
Supported Platforms
Instagram Feed, Stories, Reels, Carousels
TikTok Videos, photos
Facebook Posts, Stories, Reels
Twitter/X Tweets, threads
Pinterest Pins
LinkedIn Posts
Multi-Platform Posting
You can select multiple platforms for a single post:
The same caption and media will be used for all platforms
Consider platform-specific adjustments (hashtags for IG, shorter text for X)
You can duplicate a post and customize for each platform if needed
Note: Story Signal helps you plan and organize posts. To publish, copy the caption and download media to post manually or use your preferred scheduling tool.